Transforming Traditional Public Relations Tactics Into Digital PR

As communicators, our public relations tactics have largely focused on media relations, investor relations and press releases. The world is changing, and our skills have to shift with it. In this International Association of Business Communicators (IABC) webinar, you will learn:
• What is digital PR
• How it has permanently changed the role of communications (real-time marketing, 24×7 brand reputation monitoring, social crisis control, brand journalism)
• Four easy tactics to begin integrating digital into the corporate communications mix

Presenter: Carrie Morgan, Founder, Rock the Status Quo

Located in Phoenix, AZ, digital PR consultant Carrie Morgan works with corporate marketing teams and agencies to improve online visibility for their brands. She is founder of #PRprochat, a monthly Twitter chat for PR professionals, and a regular contributor to Social Media Today, PR Daily, MarketingProfs and other leading publications. Her first book, Digital Haystack, is expected to be available later this year.

Open to all Library staff.